PR Newswire believes that Norman Pattiz, the Executive Chairman of PodcastOne, announces the results of the advertising test conducted on the PodcastOne platform and its influence in overall customer awareness regarding various brands after the campaigns.
Edison Research, a major researcher in Podcasting space, carried out the ad campaign tests using five different consumer brands from different sectors to see the influence of ad campaigns in the platform.
It used a mixture of well-known to comparatively new brands to find the results between before and after the campaigns and found that Podcast ad campaigns are significantly influencing the listeners in brand recall, recall of specific message, and intent to purchase.
The results showed that more than 60 percent of the listeners were able to identify a grocery brand which is almost 7 percent more considering the pre-campaign period. There is a rise in the unaided product awareness by 47 percent in the case of a financial services product comparing to pre-campaign period, an automobile product received 37 percent increase, and a lawn and garden brand made 24 percent surge.
The automobile aftermarket product got “very favorable” comments from more than a third of the respondents which was actually 18 percent before the campaign period.
Similarly, the lawn product made it at 22 percent in the post-campaign period with respect to a 16 percent before the campaign period. Also, awareness about a particular campaign message in the case of automobile product surged by 60 percent from the pre-study period, and a casual dining restaurant received an increase of 76 percent.
Pattiz has more than four decades of strong connection and leadership experience in the broadcasting industry, and he is known for many investments in the sector. He is the founder and Chairman Emeritus of the premium radio services firm, Westwood One. Learn more about Norman Pattiz: https://angel.co/norman-pattiz
His extensive efforts to popularize radio services through quality programs and consistent services helped Westwood One to become the largest radio network service in U.S. In a mission to ensure quality programming, Norman Pattiz founded Courtside Entertainment Group in 2010 which focuses diverse programs that can attract the viewers with great quality contents.
In the year 2000, he was appointed to the Broadcasting Board of Governors by the then U.S. President, Bill Clinton. In 2002, Pattiz was reappointed to the board by President George W. Bush. During the period, he conceived and played a crucial role in starting the Arabic language service both on TV and radio from the national broadcasting services to attract the Middle East people.
Pattiz also helped it to start Farsi language services to reach out to Farsi-speaking Iran audience.