Dave AtrobusDave Antrobus spent his working life in technology, building software for a range of large and small companies before joining Fresh Thinking Group. He first came to the company in 2007, to assist with the rollout of the FTG Network in the United States. He employs a consultancy-led approach to help the teams with their tech. Dave has also spearheaded the roll out of Fresh Thinking Group’s high tech “quad” of specialist investors.

Dave Antrobus’ background spans consultancy, professional services, and sales. On finding your passion he says, “While work-life balance is important, it isn’t all. Finding the perfect work-life balance requires an honest look at what you want from life. Having the right passion is crucial. Finding a cause that you feel passionate about is a really good way to energize yourself and to show up for the life that you’re living. It takes more work than having a 9-to-5 job, but I think it pays off in the long run,” Dave says.

Dave Antrobus is one of the few to have seen the UK make the leap into the world of technology and into the digital era. This was when he was involved in the founding of a company (Fresh Thinking Group) that sought to change the way businesses got work done in the 1990s, now the hub of technological innovation and activity.

Dave Antrobus added, “I’m working on a site redesign for Fresh Thinking Group that will help us provide a more intuitive and enjoyable experience for our customers. Fresh Thinking Group was set up in 2018 as an investment business for successful people, the first of its kind in the UK. The company has acquired four businesses over the last few years and they’re looking to scale the business, leveraging their momentum.

Dave Antrobus says, “I’ve been able to achieve a lot and I believe that we can’t stop working on ideas. We can’t take a step back and as I think there’s no any other way.” As both mentor and manager, Dave Antrobus advises teams on all areas of business management, focusing on how to transform their businesses and reduce risk. He is the middle man between an acquisitions company and its customers, giving guidance through the process of acquiring new customers, establishing markets, and in growing revenue.