In 1985, a new graduate from American University, Ross Levinsohn, co-founded a production business. This successful entrepreneurial effort would pave the way for more than 35 years in the American media, communications and technology industries. Levinsohn’s early career also included several years at Time Warner Sports and SportsLine. The boom of the internet lured Levinsohn to a position at Alta Vista, which was one of the biggest internet-related firms of the day.
In 2001, Levinsohn joined Fox Interactive Sports Media. His years there were hallmarked by an increase in readership and brand reach. He became the organization’s president in 2004. He stayed in the role through 2006. The excitement of being an entrepreneur called to Ross Levinsohn again, and he and a partner, James Heckman, co-founded an advertising agency together. The digital ad space was growing rapidly, and they made a considerable profit when Yahoo bought them out in 2010.
Seeing what Levinsohn could do, Yahoo brought him in as a leader in one of its largest divisions. He served as the company’s CEO on a temporary schedule while its board of directors researched a permanent replacement. By 2012, Levinsohn moved on to become the CEO of Tribune Interactive, which operated dozens of online properties. He also worked in executive positions at Guggenheim Partners, the Los Angeles Times and Boston Consulting Group.
During these years, Heckman had gone on to found Maven. His firm had bought out many well-known sites and brands, such as Maxim and History.com. Maven’s newest discovery was Sports Illustrated Media. Heckman picked Ross Levinsohn to be in charge of its daily operations. The decision was a good one. Levinsohn brought in new readers after updating the perspectives of the journalistic reports in the publication.
In 2020, Heckman said that it was time for him to retire from the media and technology industry. He didn’t want to shut Maven down. Instead, he chose Ross Levinsohn to take over the CEO role. Levinsohn started in the role during the middle of the summer of 2020. Though it was a precarious time in the world, Levinsohn has done well.